CHICAS TECATE CELEBRATE CARÁCTER AND THE NEW YEAR WITH THE LAUNCH OF 2012 CALENDAR

Boxing-themed Digital Calendar Now Available to Adults via Facebook.com/TecateUSA

NEW YORK (December 29, 2011) – Tecate, cerveza con carácter, announces the launch of a digital 2012 calendar featuring the official Chicas Tecate as they recreate scenes from a boxing training camp at the renowned Gleason’s Gym in Brooklyn, N.Y. Adults 21 and older who “Like” Tecate’s Facebook page (www.Facebook.com/TecateUSA) will be able to access and share the calendar, as well as never-before-seen videos and photos of the Chicas Tecate: Monica Barco, Paulina Borrero, Denisse Gonzalez and Christina Salazar.

The January “page” of the Facebook application is now available to fans 21 and older, while the rest of it will become accessible at the beginning of every month in 2012. Each page will be populated with upcoming pugilistic events, viewing parties across the U.S., and much more to help fans feel like they’re part of the action.

“It’s been an incredible experience to celebrate the carácter of boxing and of our consumers in 2011, and we’re excited to kick off the New Year with an initiative that they will be able to enjoy year-round,” said Felix Palau, vice president of marketing for Tecate. “Each photo included in the calendar aims to exemplify the tenacity and determination that it takes to succeed in and out of the ring, while showcasing the beauty of the our brand ambassadors, the Chicas Tecate.”

This summer, adults on Tecate’s Facebook page selected Monica Barco, Paulina Borrero, Denisse Gonzalez and Christina Salazar from amongst 50 candidates to represent the brand for a year. As part of their role as brand ambassadors, they partook in the calendar photo shoot this fall at the famed Gleason’s Gym in Brooklyn, N.Y., where they had the opportunity to learn some insider’s tips from Super Flyweight Keisher “Fire” McLeod-Wells, who trains at the gym.